The year of the tiger begins
Celebrate the Chinese New Year
with two fierce Ray-Ban Limited editions.
THE NEW WAY TO CAPTURE, SHARE & LISTEN
Introducing our first generation of
smart glasses that keeps you connected.
RAY-BAN STORIES | ROUND
The symbol of new ideas and courageous self-expression reborn as wearable tech.
RAY-BAN STORIES | WAYFARER
The iconic vagabond is now on the road with Facebook.
RAY-BAN STORIES | METEOR
The timeless heavyweight enters a new sphere with the integration of Facebook tech.
The Wayfarer, your way.
Explore every direction.
Personalize down to the very last detail with Custom Lab.
New year, timeless style.
Whatever 2022 brings,
make it iconic.
Hawkeye has landed
One new model, five retro colorways. Catch Hawkeye first.
AT YOUR SERVICE, GENUINELY
Discover our services designed to bring you
a more personalized shopping experience.