Internet privacy policy

Internet privacy policy

This website is managed by a subsidiary of Luxottica Group S.p.A. ("Luxottica"), and the privacy and security measures applicable to this website are designed with the strictest security in mind, so any personal information that you provide via this website is used only for the purposes outlined herein. This privacy policy tells you how Luxottica and its subsidiaries collect and use your personal information, who they share it with and how you can access, change and remove your information. When used in this policy, depending on the context, "we," "our" and "us" refer to Luxottica and its affiliates, individually or collectively.  


There are many ways that we obtain information from you, including but not limited to: (1) via sign up on any of our website(s); (2) from an online, email, retail, fax or telephone purchase; (3) from navigational information about where visitors go on our website; (4) from your use of Ray-Ban’s virtual program; (5) when you enter a Ray-Ban sweepstakes/giveaway; (6) anytime you submit a business reply, product, or warranty card; (7) upon contacting customer care to request Ray-Ban communications; and (8) upon signing up at an event.


When you register online to receive our product information, you will need to provide us with your name, mobile phone number and e-mail address. When you make a purchase through Ray-Ban's website, you also will need to give us your telephone number, address and credit card number so we can process your payment and contact you in the event of any problems with delivery. If you contact our customer care department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible. Please be noted that, if you don’t provide us with the necessary information, we may not be able to provide the infirmation, products or services you need, to process your requests or to respond to your quesries or concerns.

In order to provide users and subscribers with the most efficient and enhanced service and to better understand your preferences, we may request your gender, month and year of birth, sports of interest, shopping preference and product interest. Whether or not you provide this information is entirely up to you. Ray-Ban’s virtual program is completely voluntary. If you use Ray-Ban’s virtual program, we will collect and maintain a copy of the image or images. You are not obliged to supply your images, but if you do not, you will not be able to use the virtual program.

We also may collect additional non-personally identifiable information (for example, browser version, IP address) which will provide information regarding the general use of our website. The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services.


This website is generally directed to individuals residing in HK S.A.R. As such, all personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation of  HK S.A.R and this privacy policy. To the extent your personal information is recorded or used by our affiliates in Europe, it is also covered by European Union data protection legislation and any other applicable laws. By providing us with your personal information, you consent to us processing this personal information in one or more of the ways described in this privacy policy.

We will use your personal information primarily to provide products and services to you, for example:

  1. To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
  2. With your consent, to send you information/materials via telephone, short message, e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of Ray-Ban products or any of our other products and services. (Please refer to the "Direct Marketing" section below for details in relation to the use and provision of personal data for direct marketing purposes.)
  3. To analyze visits to the website and learn about the interests of our visitors as well as visitor demographics address in the aggregate so we can improve our products and services and deliver the best user experience.

The information obtained is utilized to improve your web experience by enabling you to obtain a faster checkout for purchases and/or opt-in to receive e-mails, which provide you with the latest and greatest information regarding Ray-Ban products and our other products and services.

The information obtained during an online purchase is used  to complete the order online, to confirm the order and shipment of the order via email. You may, upon placement of an order, opt to allow us to save the information for a speedier checkout process the next time. You can contact and require us to delete this information. Your payment information is then stored only for the purposes of faster checkout and is not used for any other purpose.


A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are only used by us to allow you to use the website in the most efficient manner. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example,

(1) Remember the items in your shopping basket;

(2) Recognize you when you return to our website;

(3) Assist you in efficiently accessing any pictures taken with the virtual program of Ray-ban;

(4) Analyze visitor behavior and demographics address,

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.

We also work with other companies who use tracking technologies, including web beacons, to serve ads on our behalf across the internet. In order to better provide the above services, these companies may collect non-personally identifiable information about your visit to our website and/or about your interaction with our communications, including advertising and e-mails. If you object to web beacons, we recommend that you follow the instructions for deleting existing cookies and disabling future cookies. We will still know how many of our e-mails are opened and we will automatically receive your IP (a unique identifier for your computer or other access device), but we will not be able to identify you as an individual.


Luxottica is made up of many companies all over the world, and different companies have different operations and responsibilities within the larger group. Based on those operations and responsibilities we will share your information with our affiliated companies, to assist in fulfilling the purpose of information collecting described in Section 3 “HOW WE USE INFORMATION” or for use directly related to that purpose.  They will use that information only in the manner set forth in this policy. You expressly agree to transfer your personal information to these institutions, regardless of whether these institutions are located within or outside HK S.A.R..

We also engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. We may need to share personal information with these third parties so that they can perform these services, however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services.

In proceeding with your online order, you agree that both your name, contact information and address and those of the delivery name, contact information and address (if different) will be checked using third parties such as logistics and credit agencies. If you are providing a delivery name and address which is not your own, you must have that person's permission to give us their personal information and for us to use it for the purposes specified. By providing it you represent that you have their permission.

We share aggregated demographic information about our user base with our agents, including agencies or third party vendors so that they can provide marketing analysis and consult on advertising strategies. This information does not identify individual users. We also may share non-personal information, such as the number of users who visited the website during a specific time period or who purchased a specific product through the website, with our marketing partners, advertisers and others from time to time. This information generally  is shared in an aggregated form.

We may release personal information if we believe in good faith that: (1) the law or legal process requires it; (2) we have received a valid administrative request from a law enforcement agency; or (3) such release is necessary to protect the rights, property or safety of Luxottica, or any of our affiliates, business partners, customers or others.As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buying online stores or other assets. In such transactions, your information will likely be transferred. You will be notified via a prominent notice on our website for 30 days of any such change in ownership or control of your personal information. You will be deemed to have consented to the transfer of your personally identifiable information to any such successor entity if you continue to use our website or service.

Personal information submitted to or collected through this website may be stored and/or processed in the People’s Republic of China, the United States and Europe for the purposes described in this privacy policy. By providing us with your information (including simply using our website), you consent to any such transfer of information outside of your country.

We do not share, sell or rent to other third parties any personal information that you provide to us, except with your consent or as described in this privacy policy.


We intend to use your name, address, email address and telephone number to send you information, materials, products, offers and news about eyewear and sunglasses products.

We may share such information with our affiliated companies and business partners which provide the same products for their direct marketing purposes, while your consent is required before we do so.

All emails you receive will provide you with information as to how to get off from the e-mail mailing list if you so desire. You can easily unsubscribe at any time you want by calling our customer care department at 800-961091 or by following the instructions contained in the e-mail or direct mail sent to you.


If you are under 18, you should surf only with involvement of a parent or guardian. Although we do not specifically direct our website, catalogs or e-mails to children, we strive to provide children with as much customer care as possible without violating their privacy rights. For their protection, we ask that anyone under 18 years of age do not, without the consent of a parent or legal guardian, not to: (1) attempt register with Ray- or otherwise provide us with any personal information; nor (2) use the virtual program.


You have the right to access and correct the personal information you provided to We will allow you to view, update or correct, delete, request to restrict or stop processing your personal information. In order to protect your privacy, we will take steps to verify your identity before granting you access to the private information or enabling you to make corrections. We will accomplish this through the use of passwords and personal data.

If you want to  exercise your  above rights, please contact our Customer Care at or 800-961091. We may charge you a reasonable fee for complying with your requests. You may also contact our Customer Care at the above address or telephone number for any inquiries in relation to your information protection policies and procedures.


We monitor activity on the website to prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.


We reserve the right to make changes to this website, our privacy policy, and other policies posted on this website at any time. Please review the website periodically to see any updates to the information provided here. If any of the terms of this privacy policy, or other policies posted on this website, shall be deemed invalid, void, or for any reason unenforceable, that term shall be deemed severable and shall not affect the validity and enforceability of any remaining term or condition. This privacy policy was last updated on 07/09/2021.

Internet privacy policy