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Brand Campaign 2019 cover

On the journey
to find
belonging,
sometimes
IT
finds us.

#proudtobelong

BE VULNERABLE

BE VULNERABLE

Vulnerability is what makes us human.
When you let your guard down,
that's when you belong.
How many of these moments
have shaped your life?

I-SHAPE FAMILY
We exist in shared moments -
the moments that stay with us.
When you catch someone's eye
and feel that rush.

When you lose yourself
in the music and just dance.
When you burst into uncontrollable
laughter with your friends.
BE VULNERABLE 7

BE CONFIDENT

You don't need to back down
when you stand up tall.
When you're proud to show your colors,
that's when you belong.
When was the last time you glowed with pride?

WINGS FAMILY
We're all on a journey through life,
but when our paths cross,
when our thoughts intertwine,
that's when we come alive.
Our moments of connection become our stories.
They piece us together, they define and unite us.
They allow us to be daring, to be proud,
to love, to cry.
And to be true to ourselves.
BE VULNERABLE 14

BE PASSIONATE

Living in the moment is when you're most alive.
When you're filled with passion,
that's when you belong.
When was the last time you danced like
no one's watching?

WAYFARER FAMILY
When we live each moment of our journey,
and we embrace every exchange,
that's when we find our sense of belonging.
And when we are proud of it.

#PROUDTOBELONG