What is Impossible?

The world accepts limits.
Imagination dissolves them.
We live in an era of absolute surplus,
mistaking the merely feasible for true creation.
The feasible replicates what exists.
The impossible creates new worlds.
Ray-Ban’s Impossible Frames begins with a simple premise:
Authentic art starts exactly where feasibility ends.
It is an act of pure defiance.
The impossible is not a boundary.
It is a method.
Forget function.
Erase constraints.
Claim identity.
Step inside and frame the impossible.