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Strangers, friends, stranger friends, it's time to share the change you want for the world. Whether it's funny, weird, serious or seriously weird and funny, we want to hear about it. Share it and win support, trips, and other super sexy stuff.


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    Official Rules

    1. Eligibility: OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE EIGHTEEN (18) YEARS OF AGE OR OLDER AND OF THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE AS OF [insert date]. Employees, officers and directors of Luxottica U.S.A. LLC ("Sponsor"), its parent, subsidiaries, and affiliated companies, advertising, promotion, or production agencies, web masters/suppliers and their IRS dependents and immediate family members (spouse, parents, children, siblings) and individuals residing in their same household, (whether or not related) are not eligible to participate. By participating, entrants agree to these Official Rules. Void outside the fifty (50) United States and the District of Columbia and where prohibited, taxed or restricted by law. All federal, state and local laws and regulations apply.

    2. Contest Period: The RAY-BAN® #CAMPAIGN4CHANGE Contest (the “Contest”) begins at 09:00:01 am CET on April 8th 2015, and ends at 9:00:00am CET on August 26th 2015 (the “Contest Period”).

    3. How to Enter: During the Contest Period, Users should visitthe RAY-BAN website at and follow the instructions to register and create an entry. Users will be asked to register creating his account (name, surname, email and password). Next, select one out of the 5 categories provided, add text and choose patterns/illustrations among those provided to create an image demonstrating the Change. Once submitted, the entry will be subject a moderation process before it is published on the platform and the Sponsor will monitor its content. If approved, it will be posted in the Changes wall on the website and the user will automatically receive one (1) entry into the Contest. There is no limit on the number of entries per person and each entry will be singularly evaluated by the jury. Entries will be reviewed for compliance with these Official Rules.

    4. Content Restrictions: When uploaded, your content will be moderated by Sponsor and, if content is in compliance with these Official Rules, shared at Content may not be offensive, insulting, defamatory, slanderous, pornographic, vulgar, obscene, or blasphemous, may not in any way violate principles of public order and morality or potentially cause damage in any way to minors; may not be illegal for any reason. Any illegal behavior as well as any behavior that may result in danger to third party might be reported to the competent authorities. Content may not contain trademarks other than Ray-Ban, or any advertising, promotional materials or other messages not relevant to the brand. Content must not violate the laws in force – including but not limited to copyright law, privacy, and data protection law – or contain distinctive marks, intellectual or industrial property rights or other third-party rights.

    Users must have permission from all individuals who appear in the shared or uploaded content (if any) to use their name and likeness in the entry and to grant the rights set forth herein. If requested, Users must be able to provide such permissions in a form acceptable to Sponsor. If Sponsor deems content to be invalid for any reason, your content will not be posted and participants will not receive an entry into the Contest.

    Entry Limit: When you have submitted your entry, you will receive one (1) entry during the Contest Period. Multiple Users are not permitted to share the same email address. Any attempt by any User to obtain more than one (1) entry by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that User may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the User. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being an authorized account holder.

    Right to Use Content: Uploading content constitutes Users’ consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such content in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, Users will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights User is granting to use the content. In Sponsor’s sole opinion, content which does not meet any of these requirements and/or which Sponsor deems negative, offensive or controversial in any way, might be removed

    5. Judging and Selection of Winners: Users who have created their user page and submitted their entry will have their entries judged and weighted as follows by Sponsor’s Judging Panel:

    · Relevance to Challenge: (34%)

    · Content Creativity: (33%)

    · Brand Values and Character: (33%)

    Judging will take place beginning on or about September 15, 2015. The User with the overall highest score in will be deemed the potential winner, subject to verification of eligibility and compliance with the Official Rules. The decisions of the Judging Panel are final.

    6. Tiebreaker: In the event of a tie, the entry with the highest score in Creativity will be deemed the winner.

    7. Notification: Potential Grand Prize winner will be contacted on or about September 30th, 2015. by e-mail, and will be required to satisfactorily complete and return an Affidavit of Eligibility and a Liability/Publicity Release/Proof of Age (“Affidavit”), unless prohibited by law. The Affidavit must be returned within five (5) days of provision of the document. In completing the Affidavit the potential winner will be required to provide his/her social security or tax ID number, which will be used solely for the purposes of Sponsor’s legal compliance in filing US Tax Form 1099 or 1042. Potential Grand Prize winner will be required to send copies of his/her passport, driver’s license, birth certificate or other appropriate documentation (acceptable to Sponsor) as proof of age and residency. Non-compliance with any of these requirements will result in disqualification, forfeiture of the prize and the selection of an alternate winner Return of prize notification and/or Affidavit as undeliverable will result in disqualification, forfeiture of the prize and the selection of an alternate winner. Only two attempts for new alternates will be conducted. If attempts fail, unclaimed prize will not be awarded. Prize recipient shall not be permitted to: (a) replace his/her designated prize with another prize or item; (b) redeem the prize for cash (other than the exception described in Section (8) of these Official Rules); or, (c) transfer or assign his/her designated prize to another person. All federal, state and local, and other taxes on prizes are the sole responsibility of the applicable winner.

    8. Prize: One Grand (1) Prize winner will receive a trip for two (2) to an exclusive Ray-Ban event that will take place in New York (USA) in the month of October. In particular, the winner and his/her guest will travel in business class, approximate retail value (ARV $2500), will be hosted for three (3) nights in a 4-Star hotel with full board (i. e. including meals at the selected hotel), (ARV $1800), and will receive VIP tickets to the Ray-Ban event. The Grand Prize winner and his/her guest will need to have all relevant documents required to travel to New York in due order. In addition, the Grand Prize winner will have his/her entry displayed on a billboard in Times Square.

    Between June and August 2015 Jury will select ten (10) changes which will receive a “shout-out” on all Ray-Ban Social Media platforms during the same period. By September 2015 Jury will select five (5) changes which will be featured in the front windows of Ray-Ban flagship stores in London and New York in the month of September, and it will select three (3) changes which will be featured in a Facebook advertising campaign in the same period.

    Grand Prize Winner and traveling companion must travel on the same itinerary and traveling companion must be eighteen (18) years of age or older and of the age of majority in their state of residence. Grand Prize Winner must travel during the month of October 2015, or the prize may be forfeited and awarded to an alternate. No other dates will be accommodated. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Travel is subject to the terms and conditions set forth in this Contest, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, additional ground transportation, meals, incidentals, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes (other than hotel room taxes) or other expenses are the sole responsibility of the winner. Potential winner and traveling companion must execute liability/publicity releases prior to issuance of travel documents. Travel restrictions, conditions and limitations may apply.Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Actual value may vary based on airfare fluctuations and distance between departure and destination. Grand Prize Winner will not receive difference between actual and approximate retail value.

    Return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner will be selected, time permitting. No substitution, cash redemption or transfer of the prize by the winner is permitted. Sponsor reserves the right to substitute the prize of comparable or greater value, at its sole discretion. All federal, state, and local taxes are the sole responsibility of the winner.

    9. Release: By receipt of any prize, winners agree to release and hold harmless Sponsor and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or useor misuse of any prize.

    10. Publicity: Except where prohibited, participation in the Contest constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

    11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Any uploaded Content must not contain viruses or any software aimed at damaging or interfering in any way with or the functionalities of the Sponsor’s servers, or any software used to access data or other information and communications stored in such servers. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

    12. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or useor misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Contest, if it is possible. No more than the stated number of prizes will be awarded.


    13. Choice of Law: This Contest is governed by the laws of the United States and the State of New York applicable to contracts made and performed in the State of New York, without respect to conflict of law doctrines. As a condition of participating in this Contest, Users agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, exclusively before a court located in New York, New York having jurisdiction and Users irrevocably consent to the Jurisdiction of the courts located in New York, New York; and (2) UNDER NO CIRCUMSTANCES WILL USER BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANT HEREBY WAIVES ALL RIGHTS TO CLAIM, INDIRECT, PUNITIVE, INCIDENTAL AND CONSEQUENTIAL DAMAGES AND ANY OTHER DAMAGES, OTHER THAN FOR ACTUAL OUT-OF-POCKET EXPENSES, AND ANY AND ALL RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED. SPONSOR’S TOTAL CUMULATIVE LIABILITY IN CONNECTION WITH THIS CONTEST, WHETHER IN CONTRACT OR TORT OR ANY OTHER LEGAL THEORY, SHALL NOT EXCEED THE STATED ARV OF THE PRIZES OFFERED HEREUNDER. In the event any provision of these Official Rules will be held to be unenforceable, these Official Rules will continue in full force and effect without such provision. These Official Rules are intended to be the complete, final and exclusive statement of the terms of the agreement between each Entrant and the Sponsor relating to the subject matter hereof.

    14. Data Collection: Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s Global Privacy Policy at By participating in the Contest, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

    15. Sponsor: Luxottica USA LLC, 420 Fifth Avenue 18th Floors, New York, NY 10018.

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