Act 4

Sound of Sorry Sound of Sorry

Sound of Sorry

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Sound of Sorry

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Sound of Sorry
Sound of Sorry
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Sound of Sorry Sound of Sorry

FACE CRITICS THE SOUND OF SORRY

Everyone has faced criticism at one point or another. And for many, those experiences can cut deep. While personal integrity can help us forgive, it takes true courage to right a wrong with a simple, sorry.

Courage isn’t known by the observer, it’s an act achieved by the brave. In this social experiment, we’re giving broken relationships a chance to be whole again.

How? We invited 9 critics to see things from their victims’ perspective with the hope of creating closure. To do so, we asked each critic to write their apology on a dinner plate and then personally deliver it to their victim. The goal: break the plate together as a symbol of breaking from the past.

THE STORY OF ERIK AND SUSIE

WATCH ERIK SAY SORRY
'One of my goals in life is to live regret free'

This is the story of Susie, who was bullied heavily in high school after her schoolmate Erik bragged about a hookup that never happened. Despite asking Erik to come clean several years later, he dodged the opportunity to right his wrong and for the rest of her high school experience, Susie was 'slut shamed’ and haunted by rumors.

To this day Erik carries the guilt and admits it’s the one thing in his life he regrets most. As he grew older and became a person of integrity his inability to speak up and tell the truth plagued him. But today he finds himself in a position to tell Susie he’s sincerely sorry for the past. And, he hopes that Susie finds the courage to forgive him.

“I'm sorry for lying. For hurting you.
And for the effects I caused.“

PLAY THE INTERACTIVE SONG

THE STORY OF JAY & BRENDAN

WATCH JAY SAY SORRY

This is the story of Brendan and his older brother Jay. Since childhood, Jay rode his brother hard any chance he could get. This led Brendan to grow up avoiding any sign of attention, which was cause for Jay to bully him.

Years later the bullying has stopped and Brendan moved to New York, but their childhood experience still casts a shadow on their relationship. Jay wants to get closer to and be part of his brother’s life again. And he wants to apologize for being so hard on him. Watch to see whether they have the courage to break from the past and forge a new relationship going forward.

'That’s probably my largest regret in 36 years'

“Sorry I was so hard on you all the time.
You're an amazing man.“

PLAY THE INTERACTIVE SONG

THE STORY OF LILY & MATTHEW

WATCH LILY SAY SORRY
I’d hope for us to fully forgive each other and be on good terms’

This is the story of Lily and Matthew: a former couple whose relationship ended on a sour note. What began as a plan to move in together quickly turned into Lilly making key decisions for the couple and shutting out Matthew’s involvement.

Lilly acknowledges the communication breakdown and believes her behavior broke his trust. With wounds still fresh, Matthew wonders why the change of heart. Lilly seeks the opportunity to explain and apologize for the way things ended. Watch and see whether courage will set them free.

“I'm sorry for being inconsiderate.“

PLAY THE INTERACTIVE SONG

FACE CRITICS IS BROUGHT TO YOU
BY RAY-BAN ROUND

SHOP RAY-BAN ROUND

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