Act 6 - UNPLUG Act 6

UNPLUG GIARO GETS UNPLUGGED

‘It’s my job to be online and create digital content that inspires people.'

Greenbank, West-Virginia USA. The world's radio free zone and Unplug destination.

Giaro Giarratana, a twenty-something digital influencer and art director from Amsterdam, connects with his online followers through his work and sharing personal stories for all to see. We convinced Giaro to take part in something of a social experiment for 48 hours in the radio free zone in Greenbank, West Virginia. By disconnecting from all things digital alongside 6 other influencers, we documented Giaro as he re-discovers life beyond the screen.

Unplugged and unknown in a city where WiFi is not the norm.
We replaced their 'digital companions’ with analog tools.

UNPLUG THE UNPLUG EXPERIENCE

WATCH THE UNPLUG EXPERIENCE

We’re all increasingly absorbed by WiFi signals, social posts and screens big and small. But, what happens when we find the courage to ditch the screen and interact in the real world?

To find out, we created the Unplug social experiment and encouraged 7 online influencers from 7 countries to set aside their beloved screens for 48 hours. Assembling in Greenbank, West Virginia, a city with all the modern amenities save for WiFi and radio-emitting digital tools, we injected them into an unplugged lifestyle and encouraged them to discover life beyond the web.

UNPLUG GET TO KNOW THE INFLUENCERS

For 48 hours seven online influencers and digital content creators from around the world lived without likes, comments or follows. With only analog tools at their disposal, they documented, created and reflected on their Unplug experience.

“Online, you’re never really free. You’re always attached. You’re never really in the moment.”

UNPLUG IS BROUGHT TO YOU BY
RAY-BAN ROUND OPTICAL

CHECK OUT OPTICAL

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