• Oh dear, it seems as though things out of order here at The Order. Let's try this again, shall we?

As a treasured member of The Order, I hereby proclaim

Your email
my intent to reenter by offering

Your password .

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Your email

Relax Never Hidden one, a new password is on thee way.

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The order of never hide

Welcome to the order of never hide

  • Previously the most secretive non-secret society in the world.
  • For centuries, it has been our mission to encourage the world to Never Hide.
  • To promote humankind’s humanness.
  • To celebrate moments of
    • braveness,
    • nobility,
    • creativity,
    • passion,
    • weirdness,
    • sexiness,
    • weird sexiness,
    • and especially sexy weirdness.

BLEND OUT

Never hiding is easier uninhibited. Fall out of line in public and take a picture to prove it. The war on boringness has been waged.

  • I. Snap photo standing out in public

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Try your toughness

You’re only as tough as your toughest competition. Post your most bad ass video or picture and see how you stack up against other members of The Order. Let the judgment begin.

  • I. Be tough
  • II. Be tougher
  • III. Be toughest

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Smoothness is a virtue

A good tongue is a terrible thing to waste. Put it to the test by having a little chat with one of our finer looking Order members. The rules are simple – they ask a question and you record an answer as smoothly and cooly as you can. May the best mouths win.

  • I. Speak words of beauty
  • II. Win beauty’s heart

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Test your ability to endure

Stare the unknown in the face and don’t flinch. We’ll show you a variety of videos and you’ll show us how you don’t react. That means don’t make a face, don’t blink, and certainly don’t cry like a little boy before naptime. Only the strong shall survive.

  • I. Stare
  • II. Don’t flinch
  • III. Continue thy staring

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Put your ruggedness on display

How many days has it been since your last confession? Put your ruggedness on display and show how unbreakable you are by baring your most intimate, brave, and inspiring secrets.

  • I. Think of confession
  • II. Confess confession to the world

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Become a member

  • Oh dear, it seems as though things out of order here at The Order. Let's try this again, shall we?
I, First name Last name resident of the great land of Israel (Change) by my own free will and accord, in the presence of The Great Internet and of the witnesses of any government spying on my computer, do hereby solemnly declare that I wish to join The Order of Never Hide; and I hereby promise that as a member of the least secretive secret society in the world, I will forever Never Hide my ability to Never Hide.
As my first act to prove my allegiance, I shall hereby share your email , and create a Password which I will repeat again here: Confirm password .

NAME AND LIKENESS AUTHORIZATION AND RELEASE
For valuable consideration, receipt and sufficiency of which is hereby acknowledged, I hereby grant Luxottica Group S.p.a. its parents, subsidiaries, affiliates, agents, and assigns (collectively "Luxottica”) the absolute and irrevocable right and permission to use, re-use, publish, re-publish, publicly display, perform, transmit, exhibit, and reproduce my name, address, e-mail address, statements, video, voice, photograph, or other likeness, in whole or in part, individually or in conjunction with other material, including without limitation, text, photographs, video, or images, in any medium (whether now known or hereafter invented) and for any and all purposes, including but not limited to advertising, publicity, promotion, contests, packaging, and trade, throughout the world without restriction as to manner, frequency, or duration of usage. I agree that my name, address, e-mail address, statements, video, voice, photograph, or other likeness may be used with whatever visuals, copy, or other elements Luxottica may determine, in its sole discretion, for all media usage (including, but not limited to, usage on the Internet), and that nothing herein shall obligate Luxottica to use my name, address, e-mail address, statements, video, voice, photograph, or other likeness. I acknowledge that any and all contents uploaded by me on this website (the “Content”) will be subject to Luxottica’s prior approval. Content must not be offensive, insulting, defamatory, slanderous, pornographic, vulgar, obscene, or blasphemous, may not in any way violate principles of public order and morality or potentially cause damage in any way to minors; may not contain religious or political declarations, nor may not be illegal for any reason. Content must not cause either directly or indirectly damages to any third parties, or solicit illegal behavior. Furthermore, Content must not violate the laws in force – including but not limited to copyright law and data protection law – or contain distinctive marks, intellectual or industrial property rights or other third-party rights; must not include content protected under copyright without express authorization from relevant copyright holder. Contents may not contain trademarks other than Ray-Ban, must not contain viruses or any software aimed at damaging or interfering in any way with Ray-Ban.com, including software interfering with the functionalities of the Sponsor’s servers, software to grant access to data or other information and communications stored in such servers. Content must not contain advertising or promotional materials or other messages not relevant to the brand. In Sponsor’s sole opinion, content which does not meet any of these requirements and/or which Sponsor deems negative, offensive or controversial in any way, will be disqualified and blocked from public view. I acknowledge that any illegal behavior as well as any behavior that may result in danger to third party will be reported to the competent authorities. I further agree that all materials produced pursuant to this Authorization and Release are and shall remain the sole and exclusive property of Luxottica, and that I will not receive any kind of payment, remuneration, compensation or consideration of any kind. I represent and warrant that I have the right to grant Luxottica the above-mentioned rights without obtaining the permission of, or making any payments to, any third party or entity. I hereby waive any right I may have to inspect and approve the finished product and the advertising/publicity copy that may be used, and hereby release and discharge, indemnify and hold harmless Luxottica and its officers, directors, employees, contractors, agents, and any designees, including without limitation, Luxottica's licensees, successors, and assigns, from and against any and all liabilities, losses, claims, demands, costs (including without limitation attorneys fees) and expenses arising out of or in connection with any use granted hereunder, including but not limited to any claims for defamation, invasion of privacy, right of publicity or copyright infringement. Regarding statements or representations attributable to me and provided by me, I hereby warrant and represent that such statements or representations accurately reflect my true and honest experience and/or belief. I agree to execute such additional documents confirming this as Luxottica may reasonably require. I represent that I am over the age required by law to enter into binding agreements, that all the people shot in the video/photographs are over the age required by law and that I have no conflicting contractual obligations that would interfere with my granting the rights herein granted. If I am under age, the signature of my legal guardian below shall constitute such guardian’s consent on my behalf to the terms and conditions of this Authorization and Release.

AUTHORIZATION TO CONTROL DATA
The company Luxottica Group S.p.A., with registered office at Via Cantù 2, 20123 Milano, Italy controller of the data that you intend to give us, hereby informs you that we and/or our subsidiaries, affiliates, agents, and assigns will use the data we collect for marketing and promotional purposes, including but not limited to the following purposes: Sales campaigns, competitions for prizes, customer loyalty programs, distribution of gifts and prizes, sending of (informational) advertising material about our products, services and campaigns, sales offers and co-marketing campaigns, invitations to shows and events, market surveys. Your personal data may be sent to other third parties with whom our company and our affiliates may wish to collaborate in pursuit of the objectives set out above, or who provide central or support services in pursuit of the same objectives (for example: market research institutes, marketing companies, advertising agencies, companies that provide IT, delivery or planning services), or to fulfill legal obligations, or to respect the stipulations set forth by public authorities, or to assert a right before a court of law. The list of said third parties is available from the data controller. The provision of personal data for the processing in question is optional and not compulsory. If you do not give your consent to the processing of your data or if you subsequently withdraw your consent, it will not be possible: (i) to grant you access to the dedicated section of this website and to use the related services, therein including the participation in any competitions; (ii) it will not be possible to keep you informed about Luxottica products, and related promotions and business ventures – through marketing and telemarketing – in a personalised manner, and according to your preferences, (iii) follow up your requests. In assuring you that your data will be handled appropriately to ensure your privacy, in accordance with all applicable laws, including Legislative Decree 196/2003 of Italian law, whether via paper or electronic means, and on the basis of the objectives set out above, we wish to inform you that at any time you may exercise your rights in accordance with article 7 of Legislative Decree 196/2003, which allows you free access to your data, to have your data updated or cancelled without delay, and to oppose the use of your data for sales or advertising purposes, by writing to Luxottica Group S.p.A.

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